After completing my undergraduate degree in Digital Communications and a Master of Arts in Media Production, I spent time working with freelance clients and the City of Mississauga on digital marketing strategy, design, and article writing. I am currently seeking new ways to continue working in the media industry as a marketer and storyteller!
Stories are at the heart of everything I do. I see marketing strategy as being the story a brand wants to tell. Whenever I work with a company or brand, I draw on my background as a graduate student and research assistant to ensure I have an informed idea of where the client is at. I then converse with the client to see where there are gaps between their current state and desired status. From there, I create a plan with an overall goal, supporting objectives, and KPIs to achieve and measure success. If given the opportunity, I then draw on my creative background to create key content pieces, keeping their audience in mind, which serve as the tangible conduits for the brand’s desired story.
I’m a major cinephile, music nerd, and reader! I love experiencing stories in all forms and am an avid collector of physical media.
I’m passionate about online communities. This was the topic of my master’s thesis and informs my audience-centered creative approach.
If I had to describe myself in two words, I would use creative and strategic. I love to create but I am also a very organized and measured person!
I’m most happy when writing, desiging, or engaging with some sort of storytelling. You can usually find me doing one of these in my spare time.
